Start at the Beginning
Like any ‘good’ writing, our posts seek to be pithy, provocative and engaging. We’re not looking for long diatribes on some heavy theoretical point that may get lost after the 5th sentence. That said, we ARE looking for real, relevant aspects of higher education to be discussed.
So tell us in the title what the article (post) is about. Use the first heading and paragraph to introduce us to your ideas. Concisely. Make sure you use language that many people will not only understand, but find it easy to skim read or even quote. People don’t normally spend intense time and attention on digital reading, unless it’s REALLY important. So, make use of headings, be descriptive, and talk to one person, YOU. ME.
If you want to go into details, a good way of dealing with that online is the infamous list. We like lists online, we use them for a lot of stuff. Like for example:
- Who is involved
- How much time/effort/money a thing might cost
- Potential problems and drawbacks
- You get it now, don’t you?
And use more headings and (short) paragraphs. Make sure you cover what you need to say with as little fuss as possible. Use pictures if you can, we all LOVE pictures to illustrate a point, and it helps us skim the article and focus on bits we like. Remember you can link to images online for use in articles online, just give a credit. Use text formatting too, like I have here – italics, bold, even colours. Wooaaa.
Last but not Least
Give your article a conclusion. That way, we are clear about your point of view, what you’d maybe like us to do next, comment on and so forth. Try to keep the whole thing to less than 400 words, 600 absolute maximum. Email articles to myself (Pen Lister) or Claire Locke, or Chris Sarchet. We might edit them a little, but we’ll let you know beforehand if we’d like to do that.
OK? Get writing…
(This post is 343 words long.)